<p>Simple wine co. was founded by a group of South African growers who love nature and viticulture. We came up with a maybe-radical idea: to make wine that expresses joy in simple pleasures.</p> <p>What if we made a wine that was for everyone? What if we made a wine that was as comfortable alongside a burger as a steak au poivre? What kind of wine would this be? How would we explain the pure, unadulterated simplicity of this wine in a way that was universally accessible? Simply Syrah is the result of our soul-searching.</p>